Data scientists building strategy

Everything public was once private, to know what is discussed in private, you just have to understand the behavior patterns in digital media of the interest groups.

We live in a new digital order

We observe, protect and increase the brand's value through the narratives understanding and positioning that connect and influence audiences

 
  • Every public item was once private, to know what is discussed in private you only have to understand the behavior patterns in digital media of the audiences of interest.
  • Everything public returns to private, to explain the impact of the public on the private you only have to understand the patterns of the reactions of the audiences of interest.
  • Digital audiences are wiser than the smartest of their users, but the wisest of the audience are wiser than the wisdom of the audience.
  • You must analyze what is said, but it is more important to analyze what is not said, when something was expected to be said. The information gap speaks about the fears or blind spots of the audience.

 

  • Describe: We observe the behavior of stakeholders and represent it through metrics.
    What happened?
  • We clarify: We relativize the behavior of stakeholders and represent it through comparisons.
    Which options do I have?
  • We diagnose: We explain the behavior of stakeholders and represent it through indexes.
    Why did it happen?
  • We adapt: We learn from stakeholder behavior by applying data science and artificial intelligence. What did we learn?
  • We prospect: We predict the behavior of stakeholders by studying the scenario’s probability. What could happen?

Metrics, Metricser, Línea de tiempo, traducción al inglés

Metrics is a digital PR agency that was born digital, that's why our traditional competition can never catch up with us. It's easier to go from digital to traditional than the other way around.

Javier Murillo Acuña

Stakeholder surveillance

With Xpectus®, we monitor internal and external stakeholders in real time, as well as their interest topics, sending alerts rated and classified by risk level and opportunity.

Trend analysis

On inflection points, we represent risk and opportunity scenarios in real time, responding to security areas, communication, reputation, innovation and product development.

Intelligence application

We put cutting-edge technology at the service of our clients, applying intelligence on risk or opportunity scenarios, and predicting the positive or negative impact on business objectives.

Strategy and prediction

We do real time recommendations to address short, medium and long term, as well as anticipate possible risks or opportunities that may impact brand value.

Unbranded campaigns

We carry out “unbranded” public relations operations (without mentioning the brand), designed to fill information gaps that prepare the positioning message in the target audiences.

Collateral campaigns

We carry out “collateral” public relations operations (with indirect mention of the brand), which prepare the positioning message for the interest audience.

Branded campaigns

We generate comprehensive communication plans that pursue business and reputation objectives through comprehensive narratives that influence the interest public.